Off-White™’s new face masks

Exactly what you were looking for

Si les résultats du deuxième trimestre devraient livrer une vision plus nette des tendances en phase de confinement, ces trois premiers mois livrent peut être déjà de premiers indicateurs… Chez les hommes, c’est ainsi un masque de protection flanqué du logo fléché d’Off/White – sold out – qui truste les requêtes. Si l’étude souligne que le port du masque a commencé à se populariser avant la pandémie – notamment via le rappeur Travis Scott et la chanteuse Billie Eilish -, les recherches pour cette catégorie de produit on explosé de 496% entre janvier et mars.

Just over the weekend when the coronavirus emergency began to be felt all over the world, online searches for luxury face masks began to increase. It’s been many seasons that Off-White™ has been producing its own and in its proposal for the SS20 season it has included eight new face masks. Each mask hasthree distinct logos: Harry The Bunny, 3D Crossed Off and Tape Arrow. Masks come in five colorways that include white, black, neon green, purple and blue.  

Made from 100% cotton, the masks have ear elastics and feature the brand’s different logos at its core. This release rides the wave of the surgical mask trend, which has been growing all year and has seen Off-White™ product always leading among the most sought after on the market.

All face-masks are already sold out on the brand’s official website and are available on Features at 95$ each. 

Of Course the Most Searched-For Fashion Item of 2020 So Far Is an Off-White Face Mask

Steff YotkaApril 29, 2020

If you’re plugged into social media—and chances are with international social distancing mandates in place, you really are—you might have noticed a luxury-world kerfuffle over the weekend as an Off-White face mask priced more than $1,000 on Farfetch began to circulate on Twitter and Instagram. The mask, with Off-White’s signature X logo on its front, was the subject of hundreds of outraged posts, prompting Farfetch to remove the mask (which was offered by a third-party reseller) and send an official response, noting the retailer had “blocked sales of face masks at excessive prices.” In Lyst’s first-quarter index, that very mask was named the “hottest men’s product” and Off-White the “hottest brand.