Marketing saving lives

Esempi di tecniche applicate con successo per combattere flagelli letali

Horny NHS livery Competition

·

Thank you NHS CLASS 800!

3rd September 2020

Hornby’s special limited edition of just two models arrived in August. Hornby Magazine takes an exclusive look at the NHS Class 800 power car in its unique colour scheme.

The original artwork created by James Lodge for the Hornby NHS livery competition.

THIS year’s COVID-19 pandemic saw the National Health Service’s (NHS) staff tested like never before, and to show their support and raise funds for the life-saving organisation Hornby launched a competition in May (HM156) to design a livery to be applied to a Class 800 power car. The prize for the winning entry was the chance to have the livery applied to a unique limited edition of just two models. The second was raffled through a charity drive via Just Giving orchestrated by Hornby.

In total £4,494 was raised through the livery artwork competition and Just Giving page for the NHS. The winning livery design was created by James Lodge and selected by Hornby Magazine Editor Mike Wild from a huge selection of more than 500 entries (HM158). Mike commented: “It was a tough choice and a close run competition with so many brilliant entries, but James Lodge caught our eye with his creative scheme combining the rainbow colours, thank you message, NHS logo and StaySafe message. A great design which looks super on the Class 800 body shell.”

Hornby’s limited edition of two features the livery artwork created by James Lodge for its NHS livery competition.

The finished model is a standard motorised Class 800 power car which has been overlaid with a vinyl of James’ design. The finished result is a striking driving car which matches the original artwork created for the competition. Like all of Hornby’s Class 800 power cars, it features a five-pole motor, all-wheel drive, an 8-pin decoder socket, directional lighting and space for a 40mm x 20mm speaker space.

To make the NHS liveried Class 800 an official Hornby product it has been given an ‘R’ number, bespoke packaging and a limited edition certificate.

To make the model official it has had exclusive packaging created in Hornby style as well as being given an official ‘R’ number – R30072. A limited edition certificate has been issued with each of the two versions making this one of Hornby’s most exclusive models in its 100 year history.

NHS Class 800

Just one more thing…

Readers may recall that the winner of our Hitachi Class 800 ‘Design an NHS Livery’ competition was James Lodge and we are extremely pleased to be able to reveal his design ‘in the flesh’, along with the special packaging that has been produced.

James Lodge NHS Livery Competition Winner | Hornby Model Railways
NHS Livery Competition Winning design | Hornby Model Railways
NHS Livery Competition Winning design | Hornby Model Railways
NHS Livery Competition Winning design | Hornby Model Railways
NHS Livery Competition Winning design | Hornby Model Railways

Hornby launch a fundraising NHS Livery competition

To support all the NHS heroes out there, Hornby is inviting everyone to take part in creating their very own NHS livery on a Hitachi IEP Class 800 power car.

In four week’s time the winning livery will be chosen by Hornby Magazine’s Editor, Mike Wild and the winner will receive their very own model featuring their livery, complete in a branded box, with a Hornby product code and a limited edition certificate, making it an official Hornby model!

The fun doesn’t stop there though. Hornby will produce a second version of the model making it a limited edition of two which will be available to one lucky winner. Entrants just have to donate £5 to NHS Charities Together via the link on the NHS Competition page.

All the details, including the activity sheet and how to enter can be found on the official competition page. 

Support NHS heroes with HORNBY LIVERY COMPETITION

7th May 2020

Hornby is hosting a NHS Livery Competition in support of NHS heroes. The competition has been designed to support those working to save lives during the Covid-19 pandemic.

To enter the competition, create your own NHS themed livery on a Hitachi IEP Class 800 driving car using activity sheets available from Hornby’s website. The winning entry will be chosen by Hornby Magazine Editor Mike Wild and will be turned into a real limited edition of just two! The livery competition closes on May 21 2020 and the winner will receive their very own livery on a ‘OO’ gauge Hitachi Class 800 power car in ‘R’ numbered Hornby branded packaging and a limited edition certificate making it an official Hornby model. Entries can be sent in via Hornby’s Facebook and Twitter social media pages or to marketing@hornby.com. Hornby will also produce a second version of the model which will be offered as a unique competition prize on the Hornby website. To enter this second competition, all you have to do is donate £5 to the NHS via Hornby’s donation link by June 4 2020.

Visit: www.hornby.com/nhs-comp for full details of both the livery and model competition.

Hornby announces winner of NHS Livery Competition campaign

Published on: 12th June 2020

With over 500 entries received, the campaign’s donation target was exceeded.

The NHS Livery Competiti on was launched on April 22nd to support and raise further awareness for key workers. The campaign proved to be extremely successful with over 500 livery entries received from adults and children alike.

After four weeks the winner was announced, following all entries having been judged by Mike Wild, editor of Hornby Magazine. Mike said, “It was a tough choice and a close run competition with so many brilliant entries, but James Lodge’s design caught our eye with its creative scheme combining the rainbow colours, the NHS logo and the ‘Thank you’ and ‘Stay Safe’ messages. A great design which looks super on the Class 800 body shell.”

Alongside James winning a Hitachi IEP Class 800 Power Car featuring his very own livery, a second model was up for grabs. To be in with a chance of winning, donations were invited to be left on the Hornby Just Giving page, to raise money for NHS Charities Together. This winner was announced as Matthew McAdam, who was thrilled to have been selected at random. Both winners will receive a very limited Class 800 Power Car featuring the winning livery, in a bespoke box, highlighting an official Hornby R number and a certificate.

Throughout the campaign, donations have been pouring in and Hornby is delighted to have well and truly exceeded the target initially set of £1000. The grand total was £3,385, all of which will be donated to NHS Charities Together. The Hornby Just Giving page remains open and donations are being accepted until 12th June.

Hornby Model Railways

22 April 2020  · 

To show our support to all the NHS heroes out there we are pleased to introduce the Hornby NHS Livery Competition! We are inviting everyone to take part in creating their very own NHS livery on a Hitachi IEP Class 800 power car.

In four week’s time the winning livery will be chosen by Hornby Magazine’s Editor, Mike Wild and the winner will receive their very own model featuring their livery, complete in a branded box, with a Hornby product code and a limited edition certificate, making it an official Hornby model!

The fun doesn’t stop there though! We will produce a second version of the model making it a limited edition of two which will be available to one lucky winner. All you have to do it donate £5 to the NHS via the link on our NHS Competition page to enter yourself in!

All the details, including the activity sheet and how you can enter can be found here: https://www.hornby.com/uk-en/nhs-comp

Let’s get creative!

#stayhome#savelives#supportthenhs