Pandora, UNICEF Team Up on ‘One Love’ Campaign
The jewelry company will donate up to $1 million to support the charity’s mission of protecting vulnerable children and their families from the spread of COVID-19.
Copenhagen, Denmark—Pandora will donate up to $1 million to UNICEF’s One Love initiative, part of the charity’s effort to provide resources to protect vulnerable children and their families from the spread of COVID-19.
The jewelry company will match every dollar donated by the public to UNICEF’s One Love campaign from July 9 to Aug. 31.
It will match donations made during that time through UNICEF’s website, local fundraising websites that redirect to UNICEF, and select One Love social media engagements.
Pandora is also introducing a “One Love One Heart” custom photo filter effect on Instagram, donating $1 each time the filter is opened from July 17 to Aug. 31.
UNICEF’s initiative is named after Bob Marley and the Wailers’ iconic 1977 song “One Love/People Get Ready.”
Members of the late singer’s family, alongside musicians, artists from conflict zones, and children from vulnerable communities, will re-record the song, UNICEF said.
The new version will be released July 17 by Tuff Gong International and Amplified Music, with all proceeds from the song and related activities supporting UNICEF.
“Over 40 years ago, my father wrote One Love about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren’t able to get together, his message remains true today: we can get through this global crisis if we come together through one love and one heart,” said singer Cedella Marley, his daughter, in a press release announcing the initiative.
Pandora and UNICEF will raise awareness of the campaign via social media, including by adding a “swipe-up” donation matching feature.
TikTok will host an event and public challenge to bolster the song’s reach, with more details to come soon.
Model and Pandora muse Halima Aden will also promote the song and encourage donations.
Aden, now a UNICEF Ambassador, received the charity’s services first-hand growing up in a refugee camp. She expressed her concern about the impact of the virus on the camps.
“The loss will be unbearable. In camps, there is no such thing as social distancing,” Aden said.
The One Love initiative is part of UNICEF’s Reimagine campaign, which calls for governments, the public, donors and the private sector to support the charity’s efforts to combat COVID-19.
“One Love speaks directly to one key truth about this pandemic: Our best hope to defeat COVID-19 and to reimagine a more equal, less discriminatory world for children is through global solidarity and cooperation,” said
Pandora partners on launch of UNICEF’s new COVID-19 campaign
05-13-2020
Pandora funds new campaign to prevent the pandemic from becoming a lasting crisis for children.
UNICEF and Pandora today announced another initiative in their strategic collaboration, as Pandora pledged a significant donation to the new #Reimagine campaign. Through the campaign, UNICEF is issuing an urgent appeal to governments, the public, donors and the private sector to join UNICEF as it seeks to respond, recover and reimagine a world currently besieged by the coronavirus. Focusing on the most vulnerable children – such as those affected by poverty, exclusion or family violence – UNICEF is working to stop the disease spreading further, address the damage already inflicted, mitigate the knock-on effects on children and lay the groundwork for building back a better world.
Children vulnerable to COVID-19
An additional 6,000 children could die every day from preventable causes over the next six months as the COVID-19 pandemic continues to weaken health systems and disrupt routine services, according to UNICEF. The estimate is based on an analysis by researchers from the Johns Hopkins Bloomberg School of Public Health, newly published in the Lancet Global Health Journal. Based on the worst of three scenarios in 118 low- and middle-income countries, the analysis estimates that an additional 1.2 million under-five deaths could occur in just six months, due to reductions in routine health service coverage levels and an increase in child wasting. Some 56,700 additional maternal deaths could also occur in just six months.
“Children are extremely vulnerable to the domino effects of COVID-19, like school closures, food shortages, limited access to basic healthcare, and disruptions to medical supply chains,” said UNICEF Executive Director Henrietta Fore. “If we are going to protect a generation of children, we need everyone to step up. I am thankful to Pandora for supporting our new #Reimagine campaign and helping us reimagine a new tomorrow.”
“UNICEF’s efforts to protect the most vulnerable from the impact of the COVID-19 crisis are indispensable. The pandemic must not become a lasting crisis for children. We are very proud to support this campaign to save the lives of children and their families and help build a better day after the virus. This is a cause that deserves global attention,” said Alexander Lacik, CEO of Pandora.
Knock-on effects of the pandemic
In addition to the estimated potential rise in under-five and maternal deaths described in the Lancet Global Health Journal analysis, UNICEF is deeply alarmed by the other knock-on effects of the pandemic on children:
- An estimated 77 per cent of children under the age of 18 worldwide – 1.80 billion out of 2.35 billion – were living in one of the 132 countries with stay-at-home policies, as of early May.
- Nearly 1.3 billion students – over 72 per cent – are out of school as a result of nationwide school closures in 177 countries.
- 40 per cent of the world’s population are not able to wash their hands with soap and water at home.
- Nearly 370 million children across 143 countries who normally rely on school meals for a reliable source of daily nutrition must now look to other sources as schools are shuttered.
- As of 14 April, over 117 million children in 37 countries may miss out on their measles vaccination as the pandemic causes immunization campaigns to stop to reduce the risk of spreading the virus.
Read more here: https://www.unicef.org/press-releases/covid-19-devastates-already-fragile-health-systems-over-6000-additional-children
As part of our long-term partnership, Pandora is donating to UNICEF’s COVID-19 emergency fund to support vulnerable children and communities worldwide. UNICEF provides essential healthcare services including critical medical equipment and hygiene products to help children and their families stay safe.
heofficialpandora
Together, we reached our $1 million donation goal. Thank you for helping vulnerable children and their families recover from COVID-19 as part of UNICEF’s #OneLoveOneHeart initiative. Every act of giving matters, especially now, so thank you for spreading the love. #PandoraForUNICEF
From 9 July 2020 jewellery brand Pandora matched every dollar donated by the public to UNICEF’s One Love activation, as part of the company’s total global contribution of US$1 million to the activation. Matches included donations made through www.unicef.org/one-love, re-directed UNICEF local fundraising websites, and specified One Love social media engagements. Funds from UNICEF’s One Love activation will support UNICEF’s work to help children and their families recover from the impacts of COVID-19. Donations received after the US$1 million was reached will continue to support UNICEF’s One Love activation. UNICEF does not endorse any company, brand, product or service.
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