Nebraska Department of Health & Human Services
Finish Strong Nebraska
Finish Strong Nebraska
The Department of Health and Human Services came to KidGlov with one ask — create a multi-channel campaign that encouraged Nebraskans to get the COVID-19 vaccine. The tagline was “Finish Strong Nebraska” and it spoke directly to why people should get it and something that everyone could agree on — get the vaccine so things can go back to normal.
The team also strategized tactics to target the most vaccine-resistant audiences which allowed personalized and direct messaging so everyone in Nebraska could finish strong.
I Got the Vaccine Because…
For each piece of the campaign, Nebraskans told us why they’re getting or have gotten the vaccine. The theme reflected everyone’s desire for the pandemic to be over, but also served as a reminder that it won’t truly be over until enough people get it.
The tagline, tactics, and channels helped Nebraskans realize that if they do their part, we can all do the right thing by getting vaccinated and finish strong.
99%
of Nebraskans reached more than 150 times
113K
web visits
$2.25
cost per click
DHHS Launches Campaign for Those Who Aren’t Sure They Will Get the Vaccine
Feb. 17, 2021, 3:09 p.m. · 1 min read
As of Wednesday morning, 206,000 people in the state have received the first dose of the COVID-19 vaccine and 6.2% of Nebraskans are fully vaccinated. That’s according to CEO of the Department of Health and Human Services Dannette Smith, who said the department has launched a new strategy for those who aren’t sure they will get the vaccine.
“Finish Strong Nebraska is our campaign on just energizing everybody about the importance of the vaccination and why they need to get vaccinated,” she said. “As always, you can go to DHHS.ne.gov for information, but on that website is a special website that talks about vaccinations.”
Smith encourages people to visit vaccinate.ne.gov to sign up for alerts as the department moves deeper into Phase 1B for those who are 18 to 64 with a high-risk medical condition.
She said the department estimates the general public will have access to vaccines in the next three to four months.