{"id":3314,"date":"2021-03-31T06:32:00","date_gmt":"2021-03-31T06:32:00","guid":{"rendered":"https:\/\/asproposito.it\/?p=3314"},"modified":"2025-02-19T06:33:45","modified_gmt":"2025-02-19T06:33:45","slug":"off-white-and-snapchat-ar-masks","status":"publish","type":"post","link":"https:\/\/asproposito.it\/index.php\/2021\/03\/31\/off-white-and-snapchat-ar-masks\/","title":{"rendered":"Off-White and Snapchat AR\u00a0Masks"},"content":{"rendered":"\n\n\n\n\n

Off-White and Snapchat Launch AR Masks<\/h1>\n\n\n\n

Obi Anyanwu<\/a><\/p>\n\n\n\n

\"Off-White
Off-White masks on Snapchat Bitmojis Courtesy Photo<\/figcaption><\/figure>\n\n\n\n

Off-White<\/a> is looking to augmented reality again for its partnership with Snapchat<\/a>launching on March 31.<\/p>\n\n\n\n

The partners have created an AR Lens experience where users can virtually try on or style their Bitmoji Selfies with AR Off-White<\/a> face masks inspired by physical masks from the Off-White spring 2021 collection, which are available on the Off-White website.<\/p>\n\n\n\n

Snapchat<\/a> users can simply open the app, go to their profile and under Bitmoji, tap \u201cSelect Selfie\u201d to choose a mask.<\/p>\n\n\n\n

\u201cIt\u2019s important now, more than ever, to check in on your community, to ensure we\u2019re keeping each other safe,\u201d said Virgil Abloh<\/a>, founder and creative director of Off-White. \u201cMy hope is that we encourage our joint global community to stay safe and mask-up, but also allow them to let their digital portrait reflect their IRL style and personality.\u201d<\/p>\n\n\n\n

Off-White is the latest to partner with Snapchat for its Snap x Artist series, bridging reality and the digital world through creativity. Previous collaborators include Damien Hirst, Christian Marclay, Alex Israel and Harmony Korine.<\/p>\n\n\n\n

Off-White previously worked with augmented reality for its window displays at its Milan, New York and Las Vegas stores in 2019.<\/h3>\n\n\n\n

The brand also recently launched its \u201cI Support Black Women\u201d<\/a> with the Trinice McNally quarterly PSA campaign, marking the third in its quarterly series.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[37,11],"class_list":["post-3314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-mascherina","tag-mask"],"jetpack_featured_media_url":"https:\/\/asproposito.it\/wp-content\/uploads\/2025\/02\/OffwhiteMasksCircleLineup.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/3314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/comments?post=3314"}],"version-history":[{"count":1,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/3314\/revisions"}],"predecessor-version":[{"id":3317,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/3314\/revisions\/3317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/media\/3316"}],"wp:attachment":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/media?parent=3314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/categories?post=3314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/tags?post=3314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}