{"id":3353,"date":"2018-03-23T07:03:00","date_gmt":"2018-03-23T07:03:00","guid":{"rendered":"https:\/\/asproposito.it\/?p=3353"},"modified":"2025-02-19T07:08:56","modified_gmt":"2025-02-19T07:08:56","slug":"le-moindre-abandon-peut-tout-changer","status":"publish","type":"post","link":"https:\/\/asproposito.it\/index.php\/2018\/03\/23\/le-moindre-abandon-peut-tout-changer\/","title":{"rendered":"Le moindre abandon peut tout changer"},"content":{"rendered":"\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/asproposito.it\/wp-content\/uploads\/2018\/03\/sidactionbanieres-1024x1024.jpg\" alt=\"\" class=\"wp-image-3358\" srcset=\"https:\/\/asproposito.it\/wp-content\/uploads\/2018\/03\/sidactionbanieres-1024x1024.jpg 1024w, https:\/\/asproposito.it\/wp-content\/uploads\/2018\/03\/sidactionbanieres-300x300.jpg 300w, https:\/\/asproposito.it\/wp-content\/uploads\/2018\/03\/sidactionbanieres-150x150.jpg 150w, https:\/\/asproposito.it\/wp-content\/uploads\/2018\/03\/sidactionbanieres-768x768.jpg 768w, https:\/\/asproposito.it\/wp-content\/uploads\/2018\/03\/sidactionbanieres.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Campagne d&#8217;appel aux dons 2018 &#8211; WNP (What&#8217;s Next Partners) &#8211; agence Publicit\u00e9 \/ communication \/ 360<\/h1>\n\n\n\n<p>SIDACTION ET WNP N\u2019ABANDONNENT PAS LA LUTTE CONTRE LE VIRUS DU SIDA<\/p>\n\n\n\n<p>\u00c0 l\u2019occasion du week-end du Sidaction 2018 qui aura lieu les 23, 24 et 25 mars, WNP accompagne l\u2019association pour sa campagne d\u2019appel aux dons.&nbsp;<\/p>\n\n\n\n<p>La campagne imagin\u00e9e par WNP rappelle que les progr\u00e8s parcourus peuvent \u00eatre an\u00e9antis si on baisse les bras maintenant. La lutte contre le sida est une cha\u00eene aux maillons fragiles qu\u2019il faut continuer de consolider.&nbsp;<\/p>\n\n\n\n<p>L\u2019agence a choisi d\u2019illustrer cet \u00e9quilibre fragile par un effet de miroir entre le mot \u2018\u2019don\u2019\u2019 et \u2018\u2019abandon\u2019\u2019, \u00e0 travers le message simple \u00ab Contre le virus du sida le moindre abandon peut tout changer \u2026 mais le moindre don aussi peut tout changer\u00bb.<\/p>\n\n\n\n<p>La campagne est compos\u00e9e d\u2019un film d\u2019animation r\u00e9alis\u00e9 par Vincent Chazal (diffus\u00e9 en TV et sur internet), d\u2019une campagne print (visible en presse et en affichage) et d\u2019un spot radio.&nbsp;<\/p>\n\n\n\n<p>Des banni\u00e8res web au discours plus d\u00e9cal\u00e9 et qui illustrent concr\u00e8tement qu\u2019un \u00ab don \u00bb peut tout changer, ont \u00e9galement \u00e9t\u00e9 d\u00e9velopp\u00e9es par WNP : \u00ab j\u2019ai la t\u00eate dans le GUI \u00bb, \u00ab tu me files trop le BOUR \u00bb, \u00ab je pr\u00e9f\u00e8res les p\u00e2tes sans AMI \u00bb.<\/p>\n\n\n\n<p>\u00ab Nous sommes fiers d\u2019accompagner le Sidaction pour la 4\u00e8me ann\u00e9e cons\u00e9cutive. A ce moment crucial o\u00f9 le sida est moins \u201cm\u00e9diatique\u201d, le r\u00f4le de la communication est plus important que jamais\u00bb pr\u00e9cise \u00c9ric Delannoy, Managing Partner WNP.&nbsp;<\/p>\n\n\n\n<p>Pour faire un don :<br>Appelez le 110 ou www.sidaction.org<br>Chaque don compte, possibilit\u00e9 de faire un petit don de 5 euros en envoyant \u00ab 1SMS \u00bb par texto au 92110.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne Sidaction 2018 (25 secondes)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0pL7l3b95_g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[286,285,284],"class_list":["post-3353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-aids","tag-sida","tag-sidaction"],"jetpack_featured_media_url":"https:\/\/asproposito.it\/wp-content\/uploads\/2025\/02\/moindre-abandon.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/3353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/comments?post=3353"}],"version-history":[{"count":2,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/3353\/revisions"}],"predecessor-version":[{"id":3359,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/3353\/revisions\/3359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/media\/3355"}],"wp:attachment":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/media?parent=3353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/categories?post=3353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/tags?post=3353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}