{"id":3487,"date":"2020-03-03T12:35:00","date_gmt":"2020-03-03T12:35:00","guid":{"rendered":"https:\/\/asproposito.it\/?p=3487"},"modified":"2025-02-19T14:55:47","modified_gmt":"2025-02-19T14:55:47","slug":"off-white-mask","status":"publish","type":"post","link":"https:\/\/asproposito.it\/index.php\/2020\/03\/03\/off-white-mask\/","title":{"rendered":"Off-White mask"},"content":{"rendered":"\n<!--more-->\n\n\n\n<h1 class=\"wp-block-heading\">Off-White\u2122&#8217;s new face masks<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-2-1024x683.jpg\" alt=\"\" class=\"wp-image-3499\" srcset=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-2-1024x683.jpg 1024w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-2-300x200.jpg 300w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-2-768x512.jpg 768w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3496\" src=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-3-1024x683.jpg\" alt=\"\" class=\"wp-image-3496\" srcset=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-3-1024x683.jpg 1024w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-3-300x200.jpg 300w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-3-768x512.jpg 768w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3497\" src=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-4-1024x683.jpg\" alt=\"\" class=\"wp-image-3497\" srcset=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-4-1024x683.jpg 1024w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-4-300x200.jpg 300w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-4-768x512.jpg 768w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-4.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3498\" src=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-5-1024x683.jpg\" alt=\"\" class=\"wp-image-3498\" srcset=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-5-1024x683.jpg 1024w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-5-300x200.jpg 300w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-5-768x512.jpg 768w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-5.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3493\" src=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-6-1024x683.jpg\" alt=\"\" class=\"wp-image-3493\" srcset=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-6-1024x683.jpg 1024w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-6-300x200.jpg 300w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-6-768x512.jpg 768w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-6.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3495\" src=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-7-1024x683.jpg\" alt=\"\" class=\"wp-image-3495\" srcset=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-7-1024x683.jpg 1024w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-7-300x200.jpg 300w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-7-768x512.jpg 768w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-7.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3494\" src=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-9-1024x683.jpg\" alt=\"\" class=\"wp-image-3494\" srcset=\"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-9-1024x683.jpg 1024w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-9-300x200.jpg 300w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-9-768x512.jpg 768w, https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-9.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Exactly what you were looking for<\/h2>\n\n\n\n<p>Si les r\u00e9sultats du deuxi\u00e8me trimestre devraient livrer une vision plus nette des tendances en phase de confinement, ces trois premiers mois livrent peut \u00eatre d\u00e9j\u00e0 de premiers indicateurs\u2026 Chez les hommes, c\u2019est ainsi\u00a0<strong>un masque de protection flanqu\u00e9 du logo fl\u00e9ch\u00e9 d\u2019Off\/White<\/strong>\u00a0\u2013\u00a0<em>sold out<\/em>\u00a0\u2013 qui truste les requ\u00eates. Si l\u2019\u00e9tude souligne que le port du masque a commenc\u00e9 \u00e0 se populariser avant la pand\u00e9mie \u2013 notamment via le rappeur Travis Scott et la chanteuse Billie Eilish -, les recherches pour cette cat\u00e9gorie de produit on explos\u00e9 de 496% entre janvier et mars.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/asproposito.it\/wp-content\/uploads\/2025\/02\/off-white-mask-1024x683.jpg\" alt=\"\" class=\"wp-image-3489\" srcset=\"https:\/\/asproposito.it\/wp-content\/uploads\/2025\/02\/off-white-mask-1024x683.jpg 1024w, https:\/\/asproposito.it\/wp-content\/uploads\/2025\/02\/off-white-mask-300x200.jpg 300w, https:\/\/asproposito.it\/wp-content\/uploads\/2025\/02\/off-white-mask-768x512.jpg 768w, https:\/\/asproposito.it\/wp-content\/uploads\/2025\/02\/off-white-mask-1536x1024.jpg 1536w, https:\/\/asproposito.it\/wp-content\/uploads\/2025\/02\/off-white-mask-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Just over the weekend when the coronavirus emergency began to be felt all over the world, online searches for&nbsp;<strong>luxury face masks<\/strong>&nbsp;began to increase. It&#8217;s been many seasons that&nbsp;<strong>Off-White\u2122<\/strong>&nbsp;has been producing its own and in its proposal for the SS20 season it has included<strong>&nbsp;eight new face masks<\/strong>. Each mask has<strong>three distinct logos<\/strong>: Harry The Bunny, 3D Crossed Off and Tape Arrow. Masks come in five colorways that include white, black, neon green, purple and blue.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Made from 100% cotton, the masks have ear elastics and feature the brand&#8217;s different logos at its core. This release rides the wave of&nbsp;<a href=\"https:\/\/www.nssmag.com\/en\/fashion\/20778\/mascherina-chirurgica-di-lusso\" target=\"_blank\" rel=\"noreferrer noopener\">the&nbsp;<strong>surgical mask trend<\/strong><\/a>, which has been growing all year and has seen Off-White\u2122 product always leading among the most sought after on the market.<\/p>\n\n\n\n<p>All face-masks are\u00a0<strong>already sold out<\/strong>\u00a0on the brand&#8217;s official website and are available on\u00a0<a href=\"https:\/\/feature.com\/collections\/whats-new\" target=\"_blank\" rel=\"noreferrer noopener\">Features<\/a>\u00a0at 95$ each.\u00a0<\/p>\n\n\n\n<p>Of Course the Most Searched-For Fashion Item of 2020 So Far Is an Off-White Face Mask<\/p>\n\n\n\n<p><a href=\"safari-reader:\/\/www.vogue.com\/contributor\/steff-yotka\">Steff Yotka<\/a>April 29, 2020<\/p>\n\n\n\n<p>If you\u2019re plugged into social media\u2014and chances are with international social distancing mandates in place, you\u00a0<em>really<\/em>\u00a0are\u2014you might have noticed a luxury-world kerfuffle over the weekend as an\u00a0<a href=\"https:\/\/www.vogue.com\/fashion-shows\/fall-2020-ready-to-wear\/off-white\">Off-White<\/a>\u00a0face mask priced more than $1,000 on Farfetch began to circulate on Twitter and Instagram. The mask, with Off-White\u2019s signature\u00a0<em>X<\/em>\u00a0logo on its front, was the subject of hundreds of outraged posts, prompting Farfetch to remove the mask (which was offered by a third-party reseller) and send an official response, noting the retailer had \u201cblocked sales of face masks at excessive prices.\u201d In Lyst\u2019s first-quarter index, that very mask was named the \u201chottest men\u2019s product\u201d and Off-White the \u201chottest brand.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[37,11],"class_list":["post-3487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-mascherina","tag-mask"],"jetpack_featured_media_url":"https:\/\/asproposito.it\/wp-content\/uploads\/2020\/04\/off-white-masks-nss-magazine-8.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/3487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/comments?post=3487"}],"version-history":[{"count":4,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/3487\/revisions"}],"predecessor-version":[{"id":3501,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/3487\/revisions\/3501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/media\/3492"}],"wp:attachment":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/media?parent=3487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/categories?post=3487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/tags?post=3487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}