{"id":790,"date":"2020-05-13T18:57:22","date_gmt":"2020-05-13T18:57:22","guid":{"rendered":"https:\/\/asproposito.it\/?p=790"},"modified":"2025-01-31T19:00:20","modified_gmt":"2025-01-31T19:00:20","slug":"pandora-for-unicef-one-love","status":"publish","type":"post","link":"https:\/\/asproposito.it\/index.php\/2020\/05\/13\/pandora-for-unicef-one-love\/","title":{"rendered":"Pandora for Unicef One Love"},"content":{"rendered":"\n\n\n\n\n

Pandora, UNICEF Team Up on \u2018One Love\u2019 Campaign<\/h1>\n\n\n\n

The jewelry company will donate up to $1 million to support the charity\u2019s mission of protecting vulnerable children and their families from the spread of COVID-19.<\/h2>\n\n\n\n

Copenhagen, Denmark\u2014Pandora will donate up to $1 million to UNICEF\u2019s One Love initiative, part of the charity\u2019s effort to provide resources to protect vulnerable children and their families from the spread of COVID-19.

The jewelry company will match every dollar donated by the public to UNICEF\u2019s One Love campaign from July 9 to Aug. 31.

It will match donations made during that time through UNICEF\u2019s website<\/a>, local fundraising websites that redirect to UNICEF, and select One Love social media engagements.

Pandora is also introducing a \u201cOne Love One Heart\u201d custom photo filter effect on Instagram, donating $1 each time the filter is opened from July 17 to Aug. 31.

UNICEF\u2019s initiative is named after Bob Marley and the Wailers\u2019 iconic 1977 song \u201cOne Love\/People Get Ready.\u201d

Members of the late singer\u2019s family, alongside musicians, artists from conflict zones, and children from vulnerable communities, will re-record the song, UNICEF said.

The new version will be released July 17 by Tuff Gong International and Amplified Music, with all proceeds from the song and related activities supporting UNICEF.

\u201cOver 40 years ago, my father wrote One Love about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren\u2019t able to get together, his message remains true today: we can get through this global crisis if we come together through one love and one heart,\u201d said singer Cedella Marley, his daughter, in a press release announcing the initiative.

Pandora and UNICEF will raise awareness of the campaign via social media, including by adding a \u201cswipe-up\u201d donation matching feature.

TikTok will host an event and public challenge to bolster the song\u2019s reach, with more details to come soon.

Model and Pandora muse Halima Aden will also promote the song and encourage donations.

Aden, now a UNICEF Ambassador, received the charity\u2019s services first-hand growing up in a refugee camp. She expressed her concern about the impact of the virus on the camps.

\u201cThe loss will be unbearable. In camps, there is no such thing as social distancing,\u201d Aden said.

The One Love initiative is part of UNICEF\u2019s Reimagine campaign, which calls for governments, the public, donors and the private sector to support the charity\u2019s efforts to combat COVID-19.

\u201cOne Love speaks directly to one key truth about this pandemic: Our best hope to defeat COVID-19 and to reimagine a more equal, less discriminatory world for children is through global solidarity and cooperation,\u201d said<\/p>\n\n\n\n

Pandora partners on launch of UNICEF\u2019s new COVID-19 campaign<\/h1>\n\n\n\n

05-13-2020<\/p>\n\n\n\n

Pandora funds new campaign to prevent the pandemic from becoming a lasting crisis for children.<\/em><\/p>\n\n\n\n

UNICEF and Pandora today announced another initiative in their strategic collaboration, as Pandora pledged a significant donation to the new #Reimagine campaign. Through the campaign, UNICEF is issuing an urgent appeal to governments, the public, donors and the private sector to join UNICEF as it seeks to respond, recover and reimagine a world currently besieged by the coronavirus. Focusing on the most vulnerable children \u2013 such as those affected by poverty, exclusion or family violence \u2013 UNICEF is working to stop the disease spreading further, address the damage already inflicted, mitigate the knock-on effects on children and lay the groundwork for building back a better world. <\/p>\n\n\n\n

Children vulnerable to COVID-19<\/strong>
An additional 6,000 children could die every day from preventable causes over the next six months as the COVID-19 pandemic continues to weaken health systems and disrupt routine services, according to UNICEF. The estimate is based on an analysis by researchers from the Johns Hopkins Bloomberg School of Public Health, newly published in the Lancet Global Health Journal. Based on the worst of three scenarios in 118 low- and middle-income countries, the analysis estimates that an additional 1.2 million under-five deaths could occur in just six months, due to reductions in routine health service coverage levels and an increase in child wasting. Some 56,700 additional maternal deaths could also occur in just six months.<\/p>\n\n\n\n

\u201cChildren are extremely vulnerable to the domino effects of COVID-19,  like school closures, food shortages, limited access to basic healthcare, and disruptions to medical supply chains,\u201d said UNICEF Executive Director Henrietta Fore. \u201cIf we are going to protect a generation of children, we need everyone to step up. I am thankful to Pandora for supporting our new #Reimagine campaign and helping us reimagine a new tomorrow.\u201d<\/p>\n\n\n\n

\u201cUNICEF\u2019s efforts to protect the most vulnerable from the impact of the COVID-19 crisis are indispensable. The pandemic must not become a lasting crisis for children. We are very proud to support this campaign to save the lives of children and their families and help build a better day after the virus. This is a cause that deserves global attention,\u201d said Alexander Lacik, CEO of Pandora.<\/p>\n\n\n\n

Knock-on effects of the pandemic<\/strong>
In addition to the estimated potential rise in under-five and maternal deaths described in the Lancet Global Health Journal analysis, UNICEF is deeply alarmed by the other knock-on effects of the pandemic on children:<\/p>\n\n\n\n