{"id":947,"date":"2020-03-01T18:52:18","date_gmt":"2020-03-01T18:52:18","guid":{"rendered":"https:\/\/asproposito.it\/?p=947"},"modified":"2025-02-03T18:35:33","modified_gmt":"2025-02-03T18:35:33","slug":"peccy-amazon","status":"publish","type":"post","link":"https:\/\/asproposito.it\/index.php\/2020\/03\/01\/peccy-amazon\/","title":{"rendered":"Peccy Amazon"},"content":{"rendered":"\n\n\n\n\n
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Meet Peccy, the bizarre, beloved mascot you didn\u2019t know Amazon had<\/h1>\n\n\n\n

Universally recognized by Amazonians and a nobody to the rest of us, he\u2019s, well, peculiar\u2014and an unexpectedly rich symbol of the tech giant and its culture.<\/h2>\n\n\n\n

Harry McCracken<\/a><\/p>\n\n\n\n

\"Meet<\/figure>\n\n\n\n

First of all, he is\u2014I mean this as a statement of fact, not a criticism\u2014a dumpy little blob. His arms are jointless, fingerless nubs. His legs are so vestigial that it\u2019s not clear whether he\u2019s ambulatory.<\/p>\n\n\n\n

From his head to the toes he doesn\u2019t have, he\u2019s bright orange: Amazon Orange, or Pantone 1375C, to be exact. And he got his half-dimpled smile from the upturned arrow that has been part of the Amazon logo since 2000<\/a>.<\/p>\n\n\n\n

He\u2019s Amazon\u2019s mascot and cultural ambassador, Peccy.<\/p>\n\n\n\n

Wait\u2014Amazon has a mascot? I expect that this comes as news to you. Or at least it did to me. When I interviewed Amazon HR chief Beth Galetti for a profile in our new issue<\/a>, we mostly talked about topics such as her unlikely career path from electrical engineer to HR pro, the challenges of hiring thousands of people a week<\/a>, and her quest to use technology to better the Amazon employee experience. But as we wound up our chat, she gave me a laminated copy of the company\u2019s leadership principles<\/a>. Our conversation ended thusly, as I pointed at the character grinning from the document\u2019s upper left-hand corner:<\/p>\n\n\n\n

Me:<\/strong> Does this critter have a name, by the way?<\/p>\n\n\n\n

Galetti:<\/strong> Peccy! Oh, I love Peccy. He\u2019s called Peccy because he represents our peculiar ways. We call ourselves at Amazon very peculiar.<\/p>\n\n\n\n

Me:<\/strong> How\u2019s that spelled?<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[154,26],"class_list":["post-947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-amazon","tag-usa"],"jetpack_featured_media_url":"https:\/\/asproposito.it\/wp-content\/uploads\/2025\/02\/peccy-00.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/comments?post=947"}],"version-history":[{"count":1,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/947\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/posts\/947\/revisions\/981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/media\/949"}],"wp:attachment":[{"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/media?parent=947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/categories?post=947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asproposito.it\/index.php\/wp-json\/wp\/v2\/tags?post=947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}